Keyano College introduces Esports management program

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Keyano College is launching a two-year Business Administration diploma in esports management this fall.

Esports refers to individuals or teams competing in video games at a professional level. Some teams and individuals are sponsored by athletic companies like Nike and Adidas.

A 2019 study from the Entertainment Software Association of Canada (ESAC) found Canada’s video game industry contributed $4.5 billion annually to the economy. Canada’s total full-time equivalents (FTEs) of employment in the field is 48,000, with 27,700 FTEs employed directly by video game companies.

“Keyano College is keenly aware of the opportunity for students wanting to enter into the arena of competitive video gaming on a professional level,” said Vincella Thompson, dean of the School of University Studies, Career Programs and Academic Upgrading, in a statement.

Students will learn team and league administration, coaching, marketing, sponsorships, promotions, event and facility management, media, production and content management skills. The program will be made up of 10 courses and include face-to-face teaching and online models. Keyano added in a statement that students “will learn and apply their skills in state-of-the-art video gaming lab.”


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Keyano is the second Alberta post-secondary school offering an esports management program. Last year, Mount Royal University partnered with the University of California, Irvine to offer a certificate in esports management.

– With files from Postmedia News

Correction: This article originally cited data from the Canadian Gaming Association that was provided by Keyano College, which said Canadian esports supports 135,000 full-time Canadian jobs and generates $9 billion annually. The Canadian Gaming Association is related to the gambling context of gaming, not video games or esports. The Today apologizes for the error.

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